News and Commentary from Rosen Group
Media Training Q&A with News Producer Turned Brand Strategy Leader Bruce Perlmutter
A media and news industry veteran, Bruce Perlmutter has seen it all—from moments of crisis to hard-won triumphs and everything in between. He recently provided his perspective to Rosen Group on media training and crisis management in today’s media landscape.
Three Things I Learned My First Year in Cannabis PR
Former TV reporter turned Rosen Group publicist, Alyssa McCann, shares insights from her first year in the cannabis industry, navigating the New York market, building media relationships, and looking forward to industry growth.
You booked your client on Good Morning America: How to ensure they will be invited back
Former TV reporter turned Rosen Group publicist, Sabrina Christiansen, shares insights and practical strategies for securing return invitations for clients' broadcast appearances.
ESG and PR: How to Communicate Strategy and Impact
Effective communication of ESG (Environmental, Social, Governance) strategies requires clarity, transparency, and authenticity, with PR professionals playing a pivotal role in expressing a brand's genuine commitment. Rosen Group’s Melissa Banks outlines how to craft a truthful approach to build trust and loyalty in an era where corporate responsibility is paramount.
PR Practitioners Guide to Branding Clients Through Bylines
Discover the secrets to transforming bylines into powerful tools for client recognition with Rosen Group’s Candice Votke. From meticulous outlet selection to strategic promotion, this expert guide ensures your clients not only secure media hits but also emerge as trusted industry thought leaders.
Nonprofit PR is something I am passionate about: here’s why
PR isn’t just about messages; it’s the profound belief that communication can be a force for good. Dive into the compelling journey of RG Senior Account Executive Gillian Linden, where she illuminates the transformative power of nonprofit PR.
Unlocking the Best Social Media Measurement Tools
Discover our top picks to help you optimize social media strategies and unlock your true potential in the digital world with Sam Stonecipher, Rosen Group Account Executive and expert on all things social.
Cannabis & Public Relations: Why Federal Legalization Will Be a Game Changer
Alex Rush, Senior Cannabis Strategist at Rosen Group, provides an overview on PR efforts for cannabis companies that are likely to be impacted by federal legalization, along with ways to get ahead of the curve in the interim, in cannabis trade publication Cannabis Business Executive.
Publicizing an event? 7 tips to maximize coverage
Unlock the secrets of event publicity success with Julia Forschino, Account Executive at Rosen Group. Learn how to make headlines for your next event!
Are all media placements created equal?
In today’s digital media marketplace, are all media placements created equal? Alex Kofsky, Senior Account Director & Media Specialist, gives her take on what makes a placement successful.
How Agencies and Clients Can Better Align Public Relations and ROI
It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.
Meet the person who holds it all together at RG
30 years and counting: Rosen Group’s People and Office Manager, Thelma Rogel, shares what it’s like to be the glue that holds the agency together.
Why laziness and procrastination are secrets to PR success
In PR Daily, Jacob Streiter, VP at Rosen Group, makes the case for a more principled, discerning approach to the day’s work.
Confessions From A Minimalist Publicist
Thoughts On PR For Media Brands
You need to be on TikTok. You need a Web3 strategy. Or do you? Jacob Streiter, VP at Rosen Group, shares his thoughts in MediaPost.
PR in the US vs. Europe
Chloe Donnellan entered the US PR Market in 2022. She explores how the media market is different from the United Kingdom and Ireland.