Clearly, the credit score is nothing new. To differentiate TrueCredit and to provide a news hook for coverage of the company’s products, The Rosen Group set to work defining TrueCredit as the expert on consumer credit. Tactics included:

 

  • Demonstrating the tangible benefits of better loan rates achieved through credit management
  • Delivering statistics on consumer credit, including debt levels, spending habits and credit awareness
  • Commenting on current events impacting consumers, including identity theft, the FACT Act and shifting interest rates

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    Three years into the campaign, TrueCredit has evolved into an established authority on consumer credit, with more than 368 million media impressions to date. TrueCredit spokespeople provide regular commentary and advice to consumers in outlets such as:
     
  • Wall Street Journal
  • USA Today
  • Consumer Reports
  • The Washington Post
  • Marketwatch

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    Each placement creates a spike in Web site traffic, driving transactions. Significantly, TrueCredit’s heightened visibility led to its acquisition by credit reporting agency TransUnion—transforming the sleepy startup into one of the leading voices for consumer credit education as well as on the most prominent vendors of credit management tools.