The Rosen Group developed a strategy for making Cottage Living top-of-mind among advertisers and consumers.


  • A steady stream of briefings with trade reporters laid the groundwork for the launch issue, feted at parties in New York, Chicago and Los Angeles. Top-tier reporters and producers were then sent a series of themed mailings tied to each new issue’s contents.  And consumer reporters were regularly supplied with highlights from the magazine.

    • The Results: One year after its debut on newsstands as the second-largest launch issue in Time Inc. history, Cottage Living is a bona fide success.
     
    Among the highlights:
    Cottage Living was named “Startup of the Year” by Adweek Magazines
    The magazine and its editorial have been regularly featured in the pages of newspapers nationwide, including USA Today, New York Times, New York Daily News, New York Post, Chicago Tribune, Chicago Tribune, Houston Chronicle, Toronto Star, Milwaukee Journal Sentinel, Denver Post,  Arizona Republic, Miami Herald, Atlanta Journal-Constitution,
    Kansas City Star, Plain Dealer and Detroit Free Press.

    The magazine’s spokespeople have appeared on CNN, EXTRA and HGTV Radio as well on local television affiliates in
    New York and Birmingham, AL.

    Cottage Living will raise its rate base to 900,000 with the January 2006 issue—an 80% increase within the
    first 11 issues.