The Rosen Group has helped Cooking Light transition ‘healthy living’ from a niche trend to a mainstream phenomenon while positioning the magazine’s editors as the authorities on the movement. Public Relations highlights include:

  • An 18 year client/agency relationship.

  • The public relations campaign for Cooking Light On The Move, a converted tractor trailer that visited over 100 supermarkets across the country and was promoted in local radio, television and newspapers.

  • Multiple appearances on the Adweek “Hot List” (three times) and Advertising Age “A List” (two times).

  • Profiles in USA Today, Washington Post and others.

  • Syndicated pieces with Associated Press food writer.

  • A New York Times feature on Supper Club program in Stuart Elliott’s advertising column.

  • A regular segment on NBC’s Today Show for eight years.

  • Named “Number One Launch in the Past 20 Years” by MIN/Dr. Samir Husni.

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